Integrated Reporting

Integrated Reporting 

Integrated Reporting: The Need Of The Hour

Companies today are finding new ways to attract investors. Some of these companies are going the sustainable way. An investor will only be interested in investing in a company if they see long term profit and benefit from it. No investors would like to invest money from where he gets only profits in the first or second year. Thus, sustainability has become an important part of the corporate world. More companies are publishing sustainability reports in their websites to attract possible investors.

sustainability reports melbourne has become quite popular. The awareness about the environmental conditions has increased and the government has introduced laws to control the increase of pollution in Australia. Thus, it has become more important for the companies to publish these reports and become a favorite among the investors. Sustainability activities and reports also allow the companies to get press coverage and thus help in marketing the company’s products and services.

With growing complexity in the business world, sustainability reporting is not enough. One has to adapt integrated reporting to show the investors the real picture of the company. The annual report shows only the financial reports of a company while the sustainability report contains information on the social, environmental and governance performance. Time has come to integrate both of these into one so that the investors can get a better idea of the performance of the company. This is done through integrated reporting where both the financial and the non-financial are linked to each other and presented in a more compact and transparent manner. This helps the company to show to its investors that sustainability is in their core business system rather than just an add-on for publicity sake. People as well as investors are more attracted to integrated reports which are genuine, complete and relevant information on the company.